For a web site to generate new business for your law firm, it must be visible to your potential internet clients, which is to say the web site must be able to be found in the search engines when you potential clients do a search for on your practice area and state. Unfortunately there are many good legal web sites that are completely invisible to their potential clients because they can not be found in the search engines. Effective Search Engine Optimization and Placement makes your law firm's web site highly visibility on the Internet and is a critical element to Internet Marketing Campaigns.
Approximately 90% of all web site traffic and thus business comes from web site listings in the top search engines. Unless your law firm's web site has top placement in the search engines for your practice areas and state, your web site will not generate much business for your law firm from the search engines. Drive potential clients to your law firm's web site with our proven Internet Marketing techniques, which will place your firm's web site at the top of the search engines. More than sixty billion Internet searches were done in August of 2007*
To get the best results from the investment in your law firm's web site, it must be findable on the Internet in the top search engines.
Sponsored listings, pay per click (PPC) and Banner ads on other popular web site are also a viable law firm internet marketing strategies. With this type of internet marketing, a monthly budget is established and text and/or graphic ads are created then placed in popular search engines and on other relevant web sites. These ads on external web sites have a direct link back to your law firm's web site to direct potential clients to firm.
The cost of any search engine marketing campaign depends on the popularity of the targeted search terms and the amount of competition for those terms.
*The data is based on numbers from its Q-Search v. 2.0 service. comScore's research reveals that about 95 percent of the global Internet audience performed over sixty billion searches in August 2007